Does your website's sign-up page cut the mustard?

Will your website's sign-up page attract readers into a relationship with you?

Read Guy Kawasaki's "The Art of the Signup Page" for a list of the essential elements. Then, click through to read Tim Bednar's blog post that inspired Kawasaki.

Facebook vs. LinkedIn

Should you use Facebook or LinkedIn for your business' social networking?

Matt Dickman's Techno//Marketer blog explains why some choose one over the other. I'm using LinkedIn for the reason that Dickman gives: it's defined as strictly business vs. Facebook's more personal orientation.

Do some research and plan a strategy before you delve too deeply into social networking. It can be a big time sink.

"10 Online Writing Concepts That Work Wonders Offline, Too"

"10 Online Writing Concepts That Work Wonders Offline, Too" by Suzan St. Mazur is a great article on MarketingProfs. I agree with all of her points.

Her second point, " People often prefer to scan and go back to get detail later," is particularly important. Your writing must catch the eyes of scanners, or they'll never dig into the detailed information yourprovide.