Saturday, December 30, 2006

Free e-book of publicity tips

Looking for some no-cost, yet high-quality publicity tips?

Check out The Best of the Publicity Hound's Tips of the Week 2006, a free e-book. The author writes one of the few blogs that I check regularly.

If any of her tips bring you publicity, please let me know.



Friday, December 29, 2006

"No-Frills Freelance Marketing" by Kristen King

Kristen King offers some great, no-hassle marketing tips in "No-Frills Freelance Marketing."

If you don't use a signature line in your emails, do it today!

Once again I must thank Michael Stelzner for a great post directing me to Kristen's advice.



Wednesday, December 20, 2006

Make your article headings work harder

"Make sure that your headings reveal the structure and content of your argument. Make them communicate, just as your title does."

I thoroughly agree with this advice from Bruce Ross-Larson in Writing for the Information Age.

Let's look at an example of how you can make your headings more communicative. I frequently work with investment professionals on their quarterly economic and market commentary. "Economy" is a typical heading. When I look at that I have no idea about the focus of this quarter's economic commentary. But that changes if the heading reads "Economic 'soft landing' more likely than recession."

Do you get the idea?