Wednesday, December 20, 2006

Make your article headings work harder

"Make sure that your headings reveal the structure and content of your argument. Make them communicate, just as your title does."

I thoroughly agree with this advice from Bruce Ross-Larson in Writing for the Information Age.

Let's look at an example of how you can make your headings more communicative. I frequently work with investment professionals on their quarterly economic and market commentary. "Economy" is a typical heading. When I look at that I have no idea about the focus of this quarter's economic commentary. But that changes if the heading reads "Economic 'soft landing' more likely than recession."

Do you get the idea?



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