Friday, September 15, 2006

Could your writing benefit from a Bullfighter?

Jargon, multisyllabic words, and long sentences can be deadly. They turn off readers faster than the stock market can crash.

Here’s an easy way to detect verbose writing. Install Bullfighter software. Personally I find the Bull Index feature most helpful.

This software, originally developed by Deloitte Consulting, will scold you if you’re using long sentences or what it has identified as buzzwords. Unfortunately, it doesn’t show you how to fix your problems. You’ll have to do the dirty work yourself.

By the way, you would have learned about this tool back in May 2006, if you subscribed to my free e-newsletter. Subscribe now to Susan Weiner's Investment Writing Update!



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