Alan Sharpe: "How to write a direct mail sales letter"

Alan Sharpe gets your priorities straight in "How to write a direct mail sales letter."

Your first goal must be to grab your reader's attention. All of your work will be for naught if you can't do this.

I also agree with his suggestion to identify your prospect's problem. If you can tap your prospect's pain -- and offer a solution -- you've got a good shot at winning a client.

Thanks to Constant Contact's "Writing Compelling Promotional Copy" for directing me to Sharpe's website!