"Notes from the E-Mail Field" by Karen Gedney
- Make your first 15 characters count when you're e-mailing BlackBerry users because that's all they'll see of your subject line
"If you're writing one- or two-word bullet points, rather than listing them vertically, string them horizontally like this:
"Services: •Copywriting •Concepts •Coaching •Training" -- This way you'll fit more text onto the first screen
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