New York Times: "This Boring Headline is Written for Google"

Newspapers are beginning to tailor their article titles to the search methods used by search engines, according to "This Boring Headline is Written for Google" in The New York Times.

That means they're inserting into their titles some of the popular key words for their category. The article will give you specific examples.

What are the implications for you? If you're writing an article that will be available on line, think about the key words you use in your titles!