Publicity Hound says, insert branding into your blog postings

Joan Stewart, the Publicity Hound, summarizes a good tip for blogging publicity seekers on her blog.

She suggests that you brand yourself in the title of your blog postings. She does it by using "Publicity tips" in each title. This helps her blog to rank higher in searches for publicity tips.

I get the point. But I can't see myself following her advice. There's just no two-word phrase that sums up what I'm trying to do. Am I staring something obvious in the face? If you can think of a great two-word phrase for me, please let me know!