"New Lab Data: How Humans' Eyes Really See Email Marketing Campaigns"

I recently linked to "New Lab Data: How Humans' Eyes Really See Email Marketing Campaigns" from the MarketingSherpa e-newsletter.

MarketingSherpa tested two versions of a single-article email newsletter. One with a piece of clip art at the top, the other with no art. The intriguing result: the version with the clip art won the "number-of-words read sweepstakes."

Of course, whether recipients even open your email newsletter depends on your "from" and "subject" lines.

To learn more about this kind of topic, you can subscribe for free to the MarketingSherpa e-newsletter at http://www.marketingsherpa.com/. I don't have any business or financial ties to MarketingSherpa.