Sunday, December 18, 2005

"Does Your Company Belong in the Blogosphere?"

"Does Your Company Belong in the Blogosphere" from Harvard Business School's Working Knowledge e-newsletter suggests three reasons your company should have a blog:
  • "Influence the public conversation about your company"
  • "Enhance brand visibility and credibility"
  • "Achieve customer intimacy"
I liked this quote by a Sun Microsystems employee: "Blogs allow us to get our message out to the world in a direct, unmediated, and unfiltered way."


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