"Does Your Company Belong in the Blogosphere?"

"Does Your Company Belong in the Blogosphere" from Harvard Business School's Working Knowledge e-newsletter suggests three reasons your company should have a blog:

• "Influence the public conversation about your company"
• "Enhance brand visibility and credibility"
• "Achieve customer intimacy"

I liked this quote by a Sun Microsystems employee: "Blogs allow us to get our message out to the world in a direct, unmediated, and unfiltered way."