Five questions for better articles

Here are five questions I ask when I write business articles under my own name or when I ghostwrite for my clients. Ask yourself these questions when you prepare to write an article or when you prepare to be interviewed by a ghostwriter.

1. Who is my audience?
2. What problem can I solve?
3. Why will my readers care about this topic?
4. What are the three main points I want to make?
5. What do I want my reader to do after completing this article?