Thursday, February 23, 2006

Top three characteristics of most popular blogs

The most popular blogs are:
  • Honest
  • Fast
  • Have at least one of the three C's -- They are conversational or confrontational or critical
This according to Todd Van Hoosear of Topaz Partners. He was one of four participants in a Yankee IABC panel on "Navigating the Blogosphere." The other participants were:

2 Comments:

Blogger RandyC said...

I especially liked Todd's point that PR must become much more about strategy than tactics. Quality leverages results more than keystrokes. I also think that's an argument for good ghostwriters.

1:41 PM  
Blogger SusanW said...

Randy,
Thanks for your comment!
There was a lot of meat in the presentation.

2:26 PM  

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