Top three characteristics of most popular blogs
The most popular blogs are:
- Honest
- Fast
- Have at least one of the three C's -- They are conversational or confrontational or critical
- Dan York, a contributor to the For Immediate Release podcast.
- John Cass of Backbone Media
- Pat Fennessey of Cymphony
posted by Susan Weiner, CFA at 7:50 AM
2 Comments:
I especially liked Todd's point that PR must become much more about strategy than tactics. Quality leverages results more than keystrokes. I also think that's an argument for good ghostwriters.
Randy,
Thanks for your comment!
There was a lot of meat in the presentation.
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