T. Ahern on the four flaws of your newsletter

What are the four reasons people don't read your newsletter?

They're explained in "Newsletters Part 1: Why People Ignore Your Newsletter," an article in "LOVE THY READER: The Science & Secrets of Effective Nonprofit Communications by Tom Ahern," an e-newsletter.

In the same issue, Ahern explains how to fix "Flaw #1: They don't use 'news-like language.' " He covers the remaining flaws in subsequent issues of his e-newsletter.

Ahern is an expert on non-profit communications. I discovered him when I took his workshop on that topic.