Sunday, January 15, 2006

Inspiration from novelist Tom Wolfe

Are you struggling to think up ideas for articles to write?

Take some advice from novelist Tom Wolfe. "If you spend 30 days with your eyes open, you'll have enough stories for a lifetime," he said in his Dec. 2 address to the 2005 Nieman Confererence on Narrative Journalism.

How can you relate Wolfe's comment to your business?

Identify topics that interest your clients and prospects by listening to the questions they ask you. What confuses them? Intrigues them? Motivates them?

Tap those topics for your articles.


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