Tuesday, July 25, 2006

"How to write a sexy article teaser," by Debbie Weil

"How to write a sexy article teaser," by Debbie Weil is worth reading.

She's on target when she says, "Your article has to address a pressing business problem and offer a solution. Back out of that and into your teaser. Now you're dangling a tidbit that leads to something the reader has just gotta know."

Debbie is the author of The Corporate Blogging Book.

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