"10 Online Writing Concepts That Work Wonders Offline, Too"

"10 Online Writing Concepts That Work Wonders Offline, Too" by Suzan St. Mazur is a great article on MarketingProfs. I agree with all of her points.

Her second point, " People often prefer to scan and go back to get detail later," is particularly important. Your writing must catch the eyes of scanners, or they'll never dig into the detailed information yourprovide.