Improve your home page's performance
"8-Point Checklist & Useful Hotlinks -- How to Improve Your Homepage Performance Significantly" from MarketingSherpa gives useful tips.
I like the idea that you should focus your home page on your most important target audience.
As author Anne Holland says, "Although your home has to serve everyone -- prospects, press, investors, customers, HR recruiting, partners/distributors, etc. -- dividing the real estate into even sections for each one will create a mishmash so no one can find anything."
I like the idea that you should focus your home page on your most important target audience.
As author Anne Holland says, "Although your home has to serve everyone -- prospects, press, investors, customers, HR recruiting, partners/distributors, etc. -- dividing the real estate into even sections for each one will create a mishmash so no one can find anything."
Labels: communication, marketing, website
posted by Susan Weiner, CFA at 1:01 PM
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