Tuesday, September 04, 2007

Improve your home page's performance

"8-Point Checklist & Useful Hotlinks -- How to Improve Your Homepage Performance Significantly" from MarketingSherpa gives useful tips.

I like the idea that you should focus your home page on your most important target audience.

As author Anne Holland says, "Although your home has to serve everyone -- prospects, press, investors, customers, HR recruiting, partners/distributors, etc. -- dividing the real estate into even sections for each one will create a mishmash so no one can find anything."

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