Tuesday, April 24, 2007

The New York Times is writing shorter...

... and so should you.

Ask yourself :
  • Can you existing written communications be shortened?
  • Can you design and write your communications so they'll capture the attention of busy people who skim before they commit to reading?
I thought about this when I attended the annual conference of the American Society of Journalists and Authors this past weekend. A correspondent for the New York Times said that the newspaper has halved the typical length of the articles it has her write. That's because people's attention spans have shrunk.

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