The New York Times is writing shorter...

... and so should you.

Ask yourself :

• Can you existing written communications be shortened?
• Can you design and write your communications so they'll capture the attention of busy people who skim before they commit to reading?

I thought about this when I attended the annual conference of the American Society of Journalists and Authors this past weekend. A correspondent for the New York Times said that the newspaper has halved the typical length of the articles it has her write. That's because people's attention spans have shrunk.