Pros and cons of different company name types

If you're in the process of naming (or re-naming) your company, then check out "10 company name types on TechCrunch: Pros and cons" on The Name Inspector blog.

The Name Inspector seems most negative on names that are composed of initials or acronyms or people's names.

I discovered The Name Inspector's post on Guy Kawasaki's blog, where he listed the Inspector's 10 name types:

1. Real words

2. Compounds

3. Phrases

4. Blends

5. Tweaked words

6. Affixed words

7. Made up or obscure origin

8. Puns

9. People’s names (real or fictitious)

10. Initials and Acronyms