Sunday, February 18, 2007

"How to write exquisite subheads"

Copyblogger accurately notes in "How to write exquisite subheads" that subheads can turn scanners into readers.

I especially like his advice that a subhead should "express a clear and complete benefit."

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1 Comments:

Blogger Yvonne Perry said...

I think you are right, subheaders keep people interested and they keep reading. I use them a lot even on my blog. One thing I like about your blog, Susan is that all your posts are rather short. Mine are lengthy and I'm giving some consideration to what I've learned from you.

9:59 AM  

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