How to create a powerful home page

Nick Usborne stresses four assets your website home page needs:

1. Use your principal homepage headline to communicate your site's underlying value proposition
2. Use some short introductory text to clarify and expand on your headline
3. Help visitors find what they are looking for
4. Make your first-time visitors feel comfortable and confident

I think I do a decent job with these four points on my the ghostwriting home page of my Investment Writing website. What do you think of my text?

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Jeff Lerman of Coldspring Design did a great job designing my right-hand navbar for easy navigation.

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http://www.investmentwriting.com