The two most important words are...

Copyblogger's lessons in "The two most important words in blogging" apply equally to any form of marketing communication. Pay attention because using these words will make your communications more persuasive.

See if you can guess the two words before you surf to Copyblogger's site. If you have attended my presentations on writing investment commentary, you should know one of the two answers.

I must again credit Michael Stelzner's Writing White Papers blog with pointing me to an interesting post.

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