"Twelve Tips for Conducting Effective Surveys"

A good client survey can help you focus your marketing on your prospects' "hot buttons."

A marketing professional surveyed my clients before I wrote my website. What if you think you can't afford that? I believe it's a false economy to do it yourself because your clients will open up more with with third party.

However, if you must do it yourself, first read "Twelve Tips for Conducting Effective Surveys" by Brian Henderson. His tips, such as "Define the survey's purpose" and "keep it short and sweet," may seem obvious. But I've seen many surveys that ignore this sound advice.