Tuesday, March 20, 2007

"Twelve Tips for Conducting Effective Surveys"

A good client survey can help you focus your marketing on your prospects' "hot buttons."

A marketing professional surveyed my clients before I wrote my website. What if you think you can't afford that? I believe it's a false economy to do it yourself because your clients will open up more with with third party.

However, if you must do it yourself, first read "Twelve Tips for Conducting Effective Surveys" by Brian Henderson. His tips, such as "Define the survey's purpose" and "keep it short and sweet," may seem obvious. But I've seen many surveys that ignore this sound advice.

2 Comments:

Blogger Yvonne Perry said...

Hi, Susan.

Thank you for participating in our blog chain. I have added your blog to my list:

Content Done Better
http://www.contentdonebetter.com

Bernadette
http://thequirkywriter.blogspot.com/

Taryn
http://mangotreecafe-loikrohroad.blogspot.com/

Ink in My Coffee
http://devonellington.wordpress.com

Right to Recover
http://right2recover.blogspot.com/

My Backyard
http://mybackyard.blogsome.com

Susan W.
http://susanghostwriter.blogspot.com

9:49 AM  
Blogger Devon Ellington said...

I agree -- keep it short and have a purpose.

I've filled out far too many surveys that try to cover too much territory, are unfocused, and seem to ramble on forever!

Devon Ellington
Ink in My Coffee
http://devonellington.wordpress.com

10:13 AM  

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