Monday, November 28, 2005

Five questions for better articles

Here are five questions I ask when I write business articles under my own name or when I ghostwrite for my clients. Ask yourself these questions when you prepare to write an article or when you prepare to be interviewed by a ghostwriter.

  1. Who is my audience?
  2. What problem can I solve?
  3. Why will my readers care about this topic?
  4. What are the three main points I want to make?
  5. What do I want my reader to do after completing this article?

My plans for this blog

I am a ghostwriter.

I enjoy helping smart businesspeople express themselves in writing. Sometimes they're too busy to write an article. Other times they can't express themselves as well as they'd like. That's where I come in. I work with them to deliver an article that will promote their business and run under their name -- not mine.

Watch this blog for content that will help you if you need a ghostwriter, you hire ghostwriters, or you're simply interested in effective business communications.