"Four Essential Tasks to Creating a Newsletter" by Marilynne Rudick and Leslie O'Flahavan

"Four Essential Tasks to Creating a Newsletter" offers practical advice on its topic from Marilynne Rudick and Leslie O'Flahavan of E–WRITE.

It's a good checklist to review as you consider starting an e-newsletter.

Thanks to the e-Newsletter Journal for bringing the article to my attention.

Too many emails jamming your inbox?

You've probably got more emails than you'd like awaiting your attention.

A blog post from BL Ochman will link you to a site with a strategy for keeping email under control.

One of the basic rules: delete as many emails as possible.

I laughed when I read this comment about email, "Don’t assume it’s important. Don’t be obliged to reply just because someone sent it to you. Don’t do the Pavlov Dog thing."

Article PR

I first learned about "article PR" from copywriter Jonathan Kranz's blog.

His latest post, "New rules of articles, too" talks about the value of posting articles to sites such as Ezinearticles or Goarticles. The reader comments on his post talk about the experiences that some of them have had with this technique.

Steve's article prompted me to sign up for a subscription to Article PR eNews, where there's an interesting article on article PR.

This is something you'll probably hear more about.

"Move Over, Strunk & White: There's a New Kid in Town"

Chip Scanlan's latest article in his "Chip on Your Shoulder" e-newsletter talks about a new book on writing, Spunk & Bite: A Writer's Guide to Punchier, More Engaging Language & Style by Arthur Plotnik.

Here's a good quote from his Q&A with Plotnik:
"Have faith in the power of language to compete with anything. Does language still matter in this supposedly dumbed-down world? You bet it does -- and will, until people stop using words to symbolize everything that stimulates them. Nothing has ever stirred juices and roused souls more than well-chosen words. Almost always you will soar above the crowd or be lost in it depending on how you use language."

Here's an excerpt from Plotnik's book.

Publicity Hound says, insert branding into your blog postings

Joan Stewart, the Publicity Hound, summarizes a good tip for blogging publicity seekers on her blog.

She suggests that you brand yourself in the title of your blog postings. She does it by using "Publicity tips" in each title. This helps her blog to rank higher in searches for publicity tips.

I get the point. But I can't see myself following her advice. There's just no two-word phrase that sums up what I'm trying to do. Am I staring something obvious in the face? If you can think of a great two-word phrase for me, please let me know!