"10 Online Writing Concepts That Work Wonders Offline, Too"

"10 Online Writing Concepts That Work Wonders Offline, Too" by Suzan St. Mazur is a great article on MarketingProfs. I agree with all of her points.

Her second point, " People often prefer to scan and go back to get detail later," is particularly important. Your writing must catch the eyes of scanners, or they'll never dig into the detailed information yourprovide.

Looking for magazines as PR targets?

Looking for magazines to pitch stories to?

Wooden Horse Publishing provides information--including editorial calendars--on magazines. You must pay to access their database. But their weekly e-newsletter is free.