"A 30 Second Commercial: How to Showcase Your Business in 30 Seconds or Less"

Most people have heard that you need an elevator speech, also known as a 30 second commercial, to sell your business. But crafting an elevator speech is easier said than done.


Common mistakes

"A 30 Second Commercial: How to Showcase Your Business in 30 Seconds or Less" does a nice job highlighting people's biggest mistakes in creating their elevator speeches. It hits the target when it says that people focus too much on themselves and not enough on benefits to the client. That's a problem that runs throughout marketing communications that I hear and read.


How to

As I'd expect, the "how to" section of this article suggests highlighting your benefits to clients. It also suggests that you:

• "Define Your Target Market -- Your 'Ideal' Client," which will make it easier for people to refer clients to you
• "Understand and List the Problems or Frustrations Your Ideal Clients Face that You, Your Products or Services Solve" -- This is because you're more likely to make a sale when you can tap your prospects' emotions