Saturday, December 30, 2006

Free e-book of publicity tips

Looking for some no-cost, yet high-quality publicity tips?

Check out The Best of the Publicity Hound's Tips of the Week 2006, a free e-book. The author writes one of the few blogs that I check regularly.

If any of her tips bring you publicity, please let me know.

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http://www.investmentwriting.com

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Friday, December 29, 2006

"No-Frills Freelance Marketing" by Kristen King

Kristen King offers some great, no-hassle marketing tips in "No-Frills Freelance Marketing."

If you don't use a signature line in your emails, do it today!

Once again I must thank Michael Stelzner for a great post directing me to Kristen's advice.

________________________________
http://www.investmentwriting.com

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Wednesday, December 20, 2006

Make your article headings work harder

"Make sure that your headings reveal the structure and content of your argument. Make them communicate, just as your title does."

I thoroughly agree with this advice from Bruce Ross-Larson in Writing for the Information Age.

Let's look at an example of how you can make your headings more communicative. I frequently work with investment professionals on their quarterly economic and market commentary. "Economy" is a typical heading. When I look at that I have no idea about the focus of this quarter's economic commentary. But that changes if the heading reads "Economic 'soft landing' more likely than recession."

Do you get the idea?

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